Project SherlockEst. Knowledge

Paper

1968

Attitudinal Effects of Mere Exposure

Robert B. Zajonc

Shows repeated exposure to a stimulus, with no reinforcement and often below conscious awareness, is by itself enough to increase liking for it.

Before you start

FreeAdvancedlink checked 17 Sept 2026

If this is the wrong level

Too hard? Start herePrinciples of Social PsychologyCharles Stangor, Rajiv Jhangiani & Hammond Tarry, 2014An open introductory textbook surveying the field's core method - controlled experiment - and its central finding that situational forces shape behaviour more powerfully than most people expect or acknowledge.

Filed under Social Psychology in Psychology.