Book
1953
Communication and Persuasion: Psychological Studies of Opinion Change
Carl I. Hovland, Irving L. Janis & Harold H. Kelley
Reports the Yale programme's experiments on who says what to whom, arguing source credibility, message organisation and audience traits interact to determine whether a communication actually changes an attitude.
No free copy is linked yet — expect to buy or borrow this one elsewhere.
Groundwork for
Works in the library that name this one as a prerequisite.
Filed under Social Psychology in Psychology.