Sociology & Anthropology · Social Networks & Collective Behaviour
Social Contagion
A topic within Social Networks & Collective Behaviour, itself one of 8 topics in that field and part of Sociology & Anthropology.
Reading for Social Networks & Collective Behaviour
1Then
Assumes you know the vocabulary.
- PaperThe Strength of Weak TiesMark Granovetter, 1973· 21 pages
Novel information arrives through acquaintances rather than close friends, because weak ties bridge otherwise separate clusters.