Project SherlockEst. Knowledge

Talk

2008

Are We in Control of Our Own Decisions?

Dan Ariely (TED)

Argues human decisions are irrational in ways that are systematic and predictable rather than random, using a run of choice experiments to show the pattern repeats across contexts.

Before you start

FreeEntrylink checked 17 Sept 2026

If this is the wrong level

Too easy? Go hereThe Framing of Decisions and the Psychology of ChoiceAmos Tversky & Daniel Kahneman, 1981Shows that describing an identical choice in terms of gains versus losses reliably reverses which option people prefer, undermining the assumption that preferences are independent of how options are worded.

Filed under Behavioural Economics in Economics.