Behavioural Economics
What happens when you stop assuming people are rational.
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Primary sources and full treatments.
- PaperProspect Theory: An Analysis of Decision under RiskDaniel Kahneman & Amos Tversky, 1979· 29 pages
People evaluate outcomes as gains and losses from a reference point, which breaks expected utility theory in predictable ways.
Also covered elsewhere
This subject genuinely sits in more than one domain. These fields approach the same ground with different methods.