Agriculture & Food Systems · Drink
A topic within Drink, itself one of 9 topics in that field and part of Agriculture & Food Systems.
2 works
Mark Pendergrast
Argues Coca-Cola's success rests less on its formula than on relentless, often ruthless, marketing and brand management, using the company's history as a case study in how a consumer product becomes a global cultural symbol.
Charles Herman Sulz
A bottler's technical manual arguing that consistent carbonated drinks and mineral waters require exact control of carbonation, syrup chemistry and bottling equipment, written as the American soda fountain industry industrialised.
link failing as of 17 Sept 2026