Business & Management · Marketing
Content & Inbound Marketing
A topic within Marketing, itself one of 11 topics in that field and part of Business & Management.
Reading for Marketing
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No prior grounding assumed.
- BookPositioning: The Battle for Your MindAl Ries & Jack Trout, 1981
Marketing happens in the customer's head, not the product: you compete for a category position, and the first one there usually keeps it.