Project Sherlock

Social Sciences

Business & Management

Building and running organisations — where most advice is survivorship bias and a minority is genuinely load-bearing.

12 fields · 116 topics · 13 curated works

Fields within Business & Management

Strategy

11

Deciding what to do and, more importantly, what not to.

Competitive Advantage · Five Forces Analysis · Economic Moats · Positioning & Differentiation · Scale & Network Effects

Entrepreneurship & Startups

11

Company formation under maximum uncertainty.

Idea Validation · Product-Market Fit · Founding Teams · Minimum Viable Product · Customer Discovery

Marketing

11

Getting attention and converting it, honestly or otherwise.

Market Segmentation · Brand Strategy · Positioning · Consumer Behaviour · Marketing Analytics

Sales & Business Development

9

The function that turns interest into revenue.

Sales Process · Consultative Selling · Enterprise Sales · Pipeline Management · Sales Compensation

Product Management

10

Deciding what gets built.

Product Discovery · Roadmapping · Prioritisation Frameworks · User Research for Product · Product Metrics

Operations Management

10

Making the machine run.

Process Design · Capacity Planning · Inventory Management · Supply Chain Management · Logistics & Distribution

Organisational Behaviour & Culture

10

Why groups of competent people produce incompetent outcomes.

Organisational Design · Team Dynamics · Organisational Culture · Motivation at Work · Change Management

Leadership & Management Practice

11

The craft of running people and priorities.

Management Fundamentals · Delegation · Performance Management · Giving & Receiving Feedback · Hiring & Interviewing

Negotiation

8

Getting to agreement without leaving value on the table.

Principled Negotiation · BATNA · Anchoring in Negotiation · Distributive vs Integrative Bargaining · Multi-Party Negotiation

Corporate Governance & Ethics

9

Who watches the people running the company.

Board Structure & Function · Fiduciary Duty · Executive Compensation · Shareholder vs Stakeholder Models · Corporate Fraud

Innovation Management

8

How organisations produce genuinely new things.

R&D Management · Innovator's Dilemma · Open Innovation · Technology Adoption Curves · Corporate Venturing

Business History & Case Studies

8

Concrete records of what worked and what did not.

Founding Stories · Corporate Turnarounds · Business Failures & Post-Mortems · Monopolies in History · Conglomerates

Reading in Business & Management

13

Start here

No prior grounding assumed.

  • Getting to YesRoger Fisher & William Ury, 1981

    Negotiate on interests rather than positions, and measure any deal against your best alternative to agreement.

    Book
  • Positioning: The Battle for Your MindAl Ries & Jack Trout, 1981

    Marketing happens in the customer's head, not the product: you compete for a category position, and the first one there usually keeps it.

    Book
  • The GoalEliyahu M. Goldratt, 1984

    Throughput is set by the system's single binding constraint, so improving anything else is measurement theatre.

    Book
  • Barbarians at the GateBryan Burrough & John Helyar, 1989

    The RJR Nabisco buyout reported in full, and still the clearest case study in what happens when incentives at the top go unchecked.

    Book
  • The Lean StartupEric Ries, 2011

    Treats a startup as a series of experiments to find a viable business — widely adopted, and widely criticised for encouraging incrementalism.

    Book

Then

Assumes you know the vocabulary.

  • Competitive StrategyMichael Porter, 1980

    Industry structure — five forces — determines average profitability more than firm-level execution does.

    Book
  • High Output ManagementAndrew Grove, 1983

    Treats management as a production process with measurable leverage, indicators and quality control at each step.

    Book
  • SPIN SellingNeil Rackham, 1988

    Built from twelve years of observed sales calls: in large sales the closing techniques that work on small ones actively reduce success.

    Book
  • The Innovator's DilemmaClayton Christensen, 1997

    Well-managed firms fail precisely by listening to their best customers while cheaper, worse technologies improve underneath them.

    Book
  • Good Strategy / Bad StrategyRichard Rumelt, 2011

    Strategy is a diagnosis, a guiding policy and coherent action — not a list of goals with aspirational adjectives.

    Book
  • The Fifth DisciplinePeter M. Senge, 1990

    Organisational failures are usually structural rather than personal — the same people in the same system produce the same result.

    Book
  • InspiredMarty Cagan, 2008

    Product teams should be given problems rather than roadmaps, because most of what customers ask for is not what they will use.

    Book

Go deeper

Primary sources and full treatments.

  • The Visible HandAlfred D. Chandler Jr., 1977

    Managerial coordination replaced market coordination because it was more efficient — the origin of the large firm as an institution.

    Book