Logo Design

A topic within Graphic & Brand Design, itself one of 9 topics in that field and part of Design.

Reading on Logo Design

2 works

Report2006

Consumer Response to Logo Shape Redesign: The Influence of Brand Commitment

Michael F. Walsh

Field-tests reactions to angular-to-rounded logo redesigns at two athletic-shoe brands and argues that a redesign's reception depends on the viewer's prior attachment to the brand — strongly committed customers punish a large visual break from the old mark, while weakly committed ones reward it.

Design · Graphic & Brand Design

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Paper2025

Beauty of Symmetry: The Impact of Logo Symmetry on Perceived Product Quality

Xianghu Wu

Reports three experiments showing a symmetrical logo raises consumers' perceived quality of the product behind it by reading as more visually stable, but only when viewers are not otherwise cognitively taxed, arguing that symmetry's persuasive power in mark design is conditional rather than universal.

Design · Graphic & Brand Design

FreeAdvanced

Reading on Logo Design

Consumer Response to Logo Shape Redesign: The Influence of Brand Commitment

Beauty of Symmetry: The Impact of Logo Symmetry on Perceived Product Quality

Other topics in Graphic & Brand Design