Packaging Design

A topic within Graphic & Brand Design, itself one of 9 topics in that field and part of Design.

Reading on Packaging Design

2 works

Paper2023

Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

Haiying Wang, Muhamad Abdul Aziz Ab Gani & Chang Liu

Surveys snack buyers to rank which packaging design elements most move a purchase decision, arguing that the product image on the pack outweighs colour, shape, line and typography as the strongest single driver of choice at the shelf.

Design · Graphic & Brand Design

FreeIntermediate

Paper2016

Introducing Experience Goals into Packaging Design

Markus Joutsela & Virpi Roto

Proposes writing an explicit experience goal into a packaging design brief, and shows through three case studies that stating up front what feeling a package should evoke changes both the design process and what the team tests for, not only the finished object.

Design · Graphic & Brand Design

FreeAdvanced

Reading on Packaging Design

Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

Introducing Experience Goals into Packaging Design

Other topics in Graphic & Brand Design