A topic within Typography, itself one of 10 topics in that field and part of Design.
2 works
Beatrice Warde
Argues that good typography should be invisible, subordinating itself entirely to the text so a reader's attention never leaves the meaning for the letterforms carrying it.
link checked 17 Sept 2026Kevin Larson, Richard L. Hazlett, Barbara S. Chaparro & Rosalind W. Picard
Reports an experiment finding that good typography measurably improves a reader's mood and perceived task performance beyond any effect on reading speed, arguing legibility research has undercounted typography's aesthetic contribution.