Project Sherlock

Social Sciences

Media & Communication

How information moves through a society — and, increasingly, how it gets corrupted on the way.

8 fields · 71 topics · 10 curated works

Fields within Media & Communication

Information Literacy

10

Evaluating claims — arguably the most valuable field in this entire index right now.

Source Evaluation · Lateral Reading · Fact-Checking Methods · Primary vs Secondary Sources · Identifying Bias

Misinformation & Disinformation

9

How false information spreads, and why corrections rarely catch up.

Rumour & Contagion · Coordinated Influence Operations · Propaganda Techniques · Conspiracy Theories · Motivated Reasoning

Journalism

9

The practice, the economics and the failure modes.

Reporting Methods · Investigative Journalism · Source Protection · Editorial Standards · Journalistic Ethics

Rhetoric & Persuasion

9

The oldest communication discipline, still the most useful.

Classical Rhetoric · Ethos, Pathos, Logos · Argument Structure · Logical Fallacies · Framing

Media Theory

8

What the medium does independently of the message.

Medium Theory · Agenda Setting · Framing Theory · Cultivation Theory · Political Economy of Media

Digital & Social Media

10

Platforms as the dominant information infrastructure.

Recommendation Algorithms · Engagement Optimisation · Filter Bubbles & Echo Chambers · Virality Mechanics · Online Radicalisation

Advertising & Public Relations

8

Paid and earned influence.

Advertising History · Ad Targeting & Tracking · Brand Communication · Crisis Communication · Sponsored Content

History of Media

8

Each information revolution and its social consequences.

Oral Tradition · The Printing Press · Newspapers & Mass Literacy · Radio · Television

Reading in Media & Communication

10

Start here

No prior grounding assumed.

  • On BullshitHarry Frankfurt, 1986

    Bullshit differs from lying by indifference to truth altogether, which makes it the greater enemy of understanding.

    Essay
  • The Elements of JournalismBill Kovach & Tom Rosenstiel, 2001

    Journalism's first obligation is to the truth and its essence is a discipline of verification — everything else is a delivery detail.

    Book

Then

Assumes you know the vocabulary.

  • PropagandaEdward Bernays, 1928

    The founder of public relations arguing openly that manufacturing consent is necessary in a democracy — the field's most candid document.

    Book
  • Amusing Ourselves to DeathNeil Postman, 1985

    Television reshapes public discourse into entertainment, and the resulting damage is worse than censorship because nobody objects.

    Book
  • The Spread of True and False News OnlineVosoughi, Roy & Aral, 2018· 6 pages

    False stories on Twitter spread further, faster and more broadly than true ones, and humans rather than bots drive the difference.

    Paper

Go deeper

Primary sources and full treatments.

  • RhetoricAristotle, 350 BCE

    The first systematic account of persuasion — ethos, pathos, logos — and still the framework everyone arguing in public is using unknowingly.

    Book
  • The Printing Press as an Agent of ChangeElizabeth L. Eisenstein, 1979

    Print did not merely spread ideas but changed what counted as knowledge — fixity, comparison and cumulative correction became possible.

    Book
  • Manufacturing ConsentEdward Herman & Noam Chomsky, 1988

    A propaganda model in which ownership, advertising and sourcing filter news without requiring any explicit censorship.

    Book
  • The Age of Surveillance CapitalismShoshana Zuboff, 2019

    Behavioural data taken as free raw material became a market in predictions about people — attention is the by-product, not the product.

    Book
  • Understanding MediaMarshall McLuhan, 1964

    The medium is the message: the form of a communication technology changes society more than any content it carries.

    Book