Project Sherlock

Media & Communication

Rhetoric & Persuasion

The oldest communication discipline, still the most useful.

9 topics · 1 curated work

Topics

Curated reading

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Primary sources and full treatments.

  • RhetoricAristotle, 350 BCE

    The first systematic account of persuasion — ethos, pathos, logos — and still the framework everyone arguing in public is using unknowingly.

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