Project Sherlock

Media & Communication · Media Theory

Medium Theory

A topic within Media Theory, itself one of 9 topics in that field and part of Media & Communication.

Reading on Medium Theory

2

2 works

Book1967

The Medium is the Massage: An Inventory of Effects

Marshall McLuhan & Quentin Fiore

Restates McLuhan's claim that a medium reshapes perception ahead of anything said through it, in a deliberately fragmented, image-driven layout that performs the argument rather than just stating it.

Media & Communication · Media Theory
PaidEntry
Book1982

Orality and Literacy: The Technologizing of the Word

Walter J. Ong

Argues that writing is not a neutral transcription of speech but a technology that restructures thought itself, producing forms of analysis, sequence and objectivity that oral cultures have no way to reach.

Media & Communication · Media Theory
PaidIntermediate

Other topics in Media Theory