Project Sherlock

Media & Communication · Misinformation & Disinformation

Rumour & Contagion

A topic within Misinformation & Disinformation, itself one of 10 topics in that field and part of Media & Communication.

Reading on Rumour & Contagion

3

A way in

  1. Start here

    No prior grounding assumed.

    Rumors, False Flags, and Digital Vigilantes: Misinformation on Twitter after the 2013 Boston Marathon Bombing

    Starbird et al. · 2014

    Traces how false rumours accusing innocent people spread on Twitter after the Boston Marathon bombing, and argues crowdsourced 'digital vigilante'…

  2. Then

    Assumes you know the vocabulary.

    Rumor Cascades

    Friggeri, Adamic, Eckles & Cheng · 2014

    Tracks thousands of rumour-reshare cascades on Facebook against Snopes fact-checks and finds that public correction barely slows a false rumour's…

  3. Go deeper

    Primary sources and full treatments.

    The Psychology of Rumor

    Allport & Postman · 1947

    Proposes that a rumour's strength grows with the importance of its subject multiplied by the ambiguity of the evidence around it, and traces how…

3 works

Paper2014

Rumor Cascades

Friggeri, Adamic, Eckles & Cheng

Tracks thousands of rumour-reshare cascades on Facebook against Snopes fact-checks and finds that public correction barely slows a false rumour's spread, while true and false cascades are structurally near-identical.

link checked 17 Sept 2026
Book1947

The Psychology of Rumor

Allport & Postman

Proposes that a rumour's strength grows with the importance of its subject multiplied by the ambiguity of the evidence around it, and traces how retelling systematically sharpens, levels and assimilates the story toward what tellers already expect.