Project Sherlock

Politics & Government · Elections & Political Behaviour

Polling Methodology

A topic within Elections & Political Behaviour, itself one of 11 topics in that field and part of Politics & Government.

Reading on Polling Methodology

2

2 works

Book1940

The Pulse of Democracy: The Public-Opinion Poll and How It Works

George Gallup & Saul Forbes Rae

Argues scientific sampling can measure public opinion on any question more accurately than letters, straw votes or elected representatives claiming to speak for their constituents, and lays out the method that makes this possible.