Project Sherlock

Media & Communication

Digital & Social Media

Platforms as the dominant information infrastructure.

11 topics · 16 curated works

Topics

Reading in Digital & Social Media

16

A way in

  1. Start here

    No prior grounding assumed.

    Beware online filter bubbles

    Eli Pariser (TED) · 2011

    Argues that personalised ranking quietly edits what each person can see and removes the shared material democracies argue over; later empirical work…

    +2 more at this level

  2. Then

    Assumes you know the vocabulary.

    What Makes Online Content Viral?

    Berger & Milkman · 2012

    Finds content evoking high-arousal emotions, positive or negative, is shared more than content evoking low-arousal ones, arguing physiological…

    +5 more at this level

  3. Go deeper

    Primary sources and full treatments.

    Network Externalities, Competition, and Compatibility

    Katz & Shapiro · 1985

    Formalises why a product's value to a user rises with the number of other users, and shows this fact alone can tip a market to one incompatible…

    +6 more at this level

12 of 16 works

Elsewhere in Media & Communication