Economics · Behavioural Economics
Nudges & Choice Architecture
A topic within Behavioural Economics, itself one of 10 topics in that field and part of Economics.
Reading for Behavioural Economics
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Primary sources and full treatments.
- PaperProspect Theory: An Analysis of Decision under RiskDaniel Kahneman & Amos Tversky, 1979· 29 pages
People evaluate outcomes as gains and losses from a reference point, which breaks expected utility theory in predictable ways.