Media & Communication · Advertising & Public Relations
Advertising Effectiveness Research
A topic within Advertising & Public Relations, itself one of 8 topics in that field and part of Media & Communication.
Reading for Advertising & Public Relations
1Then
Assumes you know the vocabulary.
- BookPropagandaEdward Bernays, 1928
The founder of public relations arguing openly that manufacturing consent is necessary in a democracy — the field's most candid document.