Media & Communication · Advertising & Public Relations
A topic within Advertising & Public Relations, itself one of 9 topics in that field and part of Media & Communication.
No prior grounding assumed.
My Life in Advertising
Claude Hopkins · 1927
Recounts how Hopkins built the reason-why, sampling and money-back-guarantee techniques that turned advertising copy into an experiment rather than…
Assumes you know the vocabulary.
A History of Advertising from the Earliest Times
Henry Sampson · 1874
Surveys advertising from Roman auction notices to Victorian newspaper columns and argues the trade has always run ahead of the law regulating its…
Primary sources and full treatments.
The History and Development of Advertising
Frank Presbrey · 1929
Traces advertising from town criers and handbills to the agency system of the 1920s, arguing the discipline's real history is the century-long…
3 works
Claude Hopkins
Recounts how Hopkins built the reason-why, sampling and money-back-guarantee techniques that turned advertising copy into an experiment rather than an art, offering his own career as proof the method works.
link checked 17 Sept 2026Henry Sampson
Surveys advertising from Roman auction notices to Victorian newspaper columns and argues the trade has always run ahead of the law regulating its claims, not behind it.
link checked 17 Sept 2026Frank Presbrey
Traces advertising from town criers and handbills to the agency system of the 1920s, arguing the discipline's real history is the century-long professionalisation of persuasion rather than any single clever campaign.
link failing as of 17 Sept 2026