Politics & Government · Elections & Political Behaviour
Campaign Strategy
A topic within Elections & Political Behaviour, itself one of 10 topics in that field and part of Politics & Government.
Reading for Elections & Political Behaviour
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Primary sources and full treatments.
- BookThe American VoterCampbell, Converse, Miller & Stokes, 1960
Found that most voters hold weakly structured opinions and vote on identification — the study every later model of electoral behaviour argues with.