Paper2012
Behavioral Priming: It's All in the Mind, but Whose Mind?
Stéphane Doyen, Olivier Klein, Cora-Lise Pichon & Axel Cleeremans
A double-blind replication of the famous finding that priming with elderly-related words makes people walk more slowly found no such effect once experimenters were kept unaware of the hypothesis, and the effect only reappeared when experimenters believed in it and were not blind.
FreeIntermediate