Attitudes & Persuasion

A topic within Social Psychology, itself one of 13 topics in that field and part of Psychology.

Reading on Attitudes & Persuasion

2 works

Book1953

Communication and Persuasion: Psychological Studies of Opinion Change

Carl I. Hovland, Irving L. Janis & Harold H. Kelley

Reports the Yale programme's experiments on who says what to whom, arguing source credibility, message organisation and audience traits interact to determine whether a communication actually changes an attitude.

Notes on this copy

Psychology · Social Psychology

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Essay1986

The Elaboration Likelihood Model of Persuasion

Richard E. Petty & John T. Cacioppo

Proposes two routes to attitude change - a central route through careful evaluation of arguments and a peripheral route through superficial cues - and predicts which route a person takes from their motivation and ability to think about the message.

link checked 17 Sept 2026Notes on this copy

Psychology · Social Psychology

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Reading on Attitudes & Persuasion

Communication and Persuasion: Psychological Studies of Opinion Change

The Elaboration Likelihood Model of Persuasion

Other topics in Social Psychology