Media & Communication · Rhetoric & Persuasion
A topic within Rhetoric & Persuasion, itself one of 10 topics in that field and part of Media & Communication.
2 works
Robert Cialdini
Identifies six principles — reciprocity, commitment, social proof, liking, authority and scarcity — that professional persuaders exploit, each working by hijacking a mental shortcut that is usually adaptive.
Quintilian
Sets out the complete education of an orator from childhood, arguing rhetorical skill cannot be separated from being a good person, because persuasion without virtue is merely more effective deceit.
link checked 17 Sept 2026