Media & Communication · Rhetoric & Persuasion
A topic within Rhetoric & Persuasion, itself one of 10 topics in that field and part of Media & Communication.
2 works
Desiderius Erasmus
Argues that persuasive writing depends on a trained abundance of ways to say the same thing, and drills the writer in varying word and argument alike so style can be fitted to audience and occasion.
link checked 17 Sept 2026George Campbell
Argues persuasion succeeds only by engaging understanding, imagination, passion and will together, so a writer who appeals to reason alone leaves the most reliable levers of belief untouched.
link checked 17 Sept 2026