Media & Communication · Rhetoric & Persuasion
Narrative Persuasion
A topic within Rhetoric & Persuasion, itself one of 9 topics in that field and part of Media & Communication.
Reading for Rhetoric & Persuasion
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Primary sources and full treatments.
- BookRhetoricAristotle, 350 BCE
The first systematic account of persuasion — ethos, pathos, logos — and still the framework everyone arguing in public is using unknowingly.