Psychology · Judgement & Decision Making

Availability Heuristic

A topic within Judgement & Decision Making, itself one of 12 topics in that field and part of Psychology.

Reading on Availability Heuristic

2 works

Paper1973

Availability: A Heuristic for Judging Frequency and Probability

Amos Tversky & Daniel Kahneman

People judge how likely or frequent an event is by how easily examples of it come to mind, a shortcut that tracks genuine frequency well enough to be useful but is systematically thrown off by anything that makes an event memorable rather than common.

Psychology · Judgement & Decision Making

PaidIntermediate

Paper1991

Ease of Retrieval as Information: Another Look at the Availability Heuristic

Norbert Schwarz et al.

People judge frequency not just from what comes to mind but from how easily it comes to mind, so asking someone to recall many examples of their own assertiveness can make them rate themselves as less assertive than asking for only a few.

Psychology · Judgement & Decision Making

FreeIntermediate

Reading on Availability Heuristic

Availability: A Heuristic for Judging Frequency and Probability

Ease of Retrieval as Information: Another Look at the Availability Heuristic

Other topics in Judgement & Decision Making